AI-Driven Marketing Solutions

Hi~ I am KAI TZU LU

I specialize in immersive brand and platform-native experiences. I turn audience insight and interactive technologies into compelling narratives and campaigns that scale globally. With 50+ digital experiences spanning AR, interactive space, and social platforms, I craft ideas that engage culture, drive business, and bring brands into the metaverse.

About

My background has several strengths that match Meta’s Creative Strategist expectations:

Strong creative and technical background.
Global and multicultural perspective.
Visual and experiential work

Creative Strategist crafting platform-native stories that connect audiences and brands.

I transform insights into bold creative ideas — designing immersive, social, and interactive experiences that drive engagement, emotion, and measurable business impact.

Case Studies

Designing Stories Where Technology Meets Sustainability.

Sustainable brand, Exhibition Design, Marketing. Immersive experiences

View project

Research Publications

Data-Driven Insights

Virtual/ Physical Co-Existing Design (CapX)

The concept of co-existing design which integrates virtual and physical spaces through interactive devices and design activities. It outlines various theories, methodologies, and frameworks, highlighting how digitalization influences architectural experiences and interactive behaviors.

Virtual Engagement Strategies

EXPERIENCE MONTAGE IN THE VIRTUAL SPACE

Through browsing and reading, the originally intact virtual space is dissected into pieces and corners. By duplicating, dismantling, and reorganizing over this dissected space, a new personalized virtual space is then modeled.

Brand Strategy Development

Creating Spatial-Interactive Service Experiences: A framework for designing interactive service spaces.

I propose a framework for designing interactive service spaces. It discusses how this framework can assist designers in creating spatial-interactive service applications so as to create a service model that works.

Contact

I’d love to hear from you!